Twitter Posting the Same Things Over and Over Again

One of the most interesting things about Twitter is the fact that, dissimilar other social networks, y'all have to go against your gut feelings. Twitter is a very fourth dimension-sensitive platform, which means messages have a very short lifespan. If ane of your followers hasn't seen a tweet inside an hour or two, chances are they probably won't come across information technology at all.

Oh, Twitter has a curated feed, but that almost makes it worse. It means that some people will get preferential treatment, and others will rarely exist seen at all. Information technology'southward not quite as bad as Facebook, since the time-focused feed is below the curated feed, only it still means a lot of your users won't see your messages up front and center the way yous would like. You end up with a buffer of other peoples' content in front of yours, in add-on to all of the content posted since you posted.

For some people, specially your most engaged users, it will work out in your favor. They will meet your content ahead of all the rest, every time they log in. For most of your followers, though, it's a cyberspace loss.

This is where yous accept to go against your instincts. On social networks, on forums, on blog comments, and on blog posts themselves, the general thinking is to post once and in one case just. There are adept reasons for this, of class. For social networks, people are worried about spam. When your users come across too many messages from you in their feed in too curt a time, they'll exist more likely to call back yous're spamming them. This can effect in an unfollow or even a spam report, which can be very detrimental.

In forms of permanent content, like forum posts, blog posts, and comments, indistinguishable comments or content can be very detrimental. There, not only do you not have "the algorithm" to blame for users seeing your content more frequently than y'all would similar, the testify is plainly to see. Y'all're non suspected of spamming, you actually are spamming. Not to mention, indistinguishable content penalties for SEO tin can be extremely bad.

On Twitter, though, most people aren't browsing your profile page itself, they're browsing their ain feeds. This means even if y'all postal service the same exact tweet once every six hours, they aren't likely to encounter it more one time or twice. Even if they practise see information technology more often, they might attribute ane example to the curated feed and one to the timeline feed, and won't retrieve twice about it.

A Layer of Deviousness

Here'south the thing, though; y'all aren't necessarily e'er going to be posting the aforementioned exact tweet more than once. The content of the tweet will be the same, but the actual tweet will be different, if yous know what I mean.

Say, for example, you lot're a automobile company, like Mazda. You're releasing new models for the new model yr, of your two primary makes, the Mazda iii and the Mazda half dozen. You can hands postal service once per 24-hour interval, alternating, for each of the cars. So you might have a Mazda 3 mail service on Monday, a vi post on Tuesday, another three post on Wed, and and then forth.

In fact, Mazda does exactly that. Y'all tin check their Twitter feed right at present and probable see an example of this in action, though obviously if you're coming into this article months after it was published, information technology will look a little different.

Each individual tweet is unique. One might telephone call out the interior styling of the car, while the side by side talks about the engineering of the gas pedal, and the side by side talks about how tight the steering is, and another is just a promotional video looking to exhibit an emotion in the viewer.

Every brand can do this, and in fact, I highly recommend doing it. Yous might not be pitching a serial of new car models, but yous're probably promoting a week's worth of weblog posts.

An Example

For this thought experiment – I don't have a Twitter account on mitt to show y'all it in practise – let's presume you're a blog writing an average of iii web log posts per calendar week. 1 is published on Mon, one on Wed, and ane on Friday.

Let's say you also effort to maintain an active Twitter account. At present, I've talked almost it earlier, simply an platonic Twitter business relationship tends to post around 3-5 times per day. We'll say you lot're going for the heart of the road, four times a twenty-four hours.

Y'all have, in a given calendar week, three pieces of content to promote and xx individual tweets with which to practise it. Some of those tweets volition exist content other than your ain, and some of them will be non-promotional comments and merely patently old organic posts. Let'south say that takes up five of your posting slots, leaving y'all 15 left.

15 tweets over the course of five days, which is a nice fifty-fifty 3 per day. Your tweets are going to be spread throughout the day, and so readers are rarely going to see all of them, but you'll be catching most of your agile audience throughout the day.

A schedule for posting, and then, might look something like this.

• Monday: Publish blog post ane, tweet nearly post 1, tweet about organic detail, tweet nigh a post from last week, tweet most mail 1 again.
• Tuesday: Tweet about weblog mail 1, curate a piece of content, tweet virtually a postal service from last week, tweet about post i again.
• Wednesday: Publish blog postal service 2, tweet nearly post 2, tweet virtually postal service 1, curate a piece of content, tweet about postal service ii again.
• Thursday: Tweet about post 2, post something organic, tweet about post ane, tweet well-nigh post 2.
• Friday: Publish blog mail iii, tweet well-nigh mail 3, tweet about post 2, post something organic, tweet about post 3 over again.

This continues from week to week. The "mail from last week" slots will be the previous week'southward mail service 3 or post 2, whichever you want to push more.

Obviously, this becomes a very self-promotional feed. It'south always possible to adjust it, though. If y'all find that people don't similar so many posts promoting your blog, you lot can dial back a little bit and cut out some of the promotion of post 1 on Thursday and Friday.

How tin y'all post tweets almost the aforementioned piece of content over and over? Information technology'southward actually pretty easy, if you have a look at many of the blogs out there that use a click to tweet plugin.

Ideas for Tweeting Multiple Times

What I've done here is come up up with a bunch of ideas you tin can use to tweet a post. Whatever one of them will brand a skillful single tweet, and they are all unique so you tin can apply them to tweet the same content in an interesting fashion. Don't forget to include the link and any relevant hashtags you might want to use!

• Simply mail the championship of the blog post as a new tweet with a link to that post.
• Post an interesting question that is answered past the postal service.
• Ask the reader if they've ever encountered X problem that your post solves.
• Post an interesting piece of information or a statistic that you bring up as part of the source information for your post.
• Ship an @mention to an influencer y'all mention or link to in your post, only utilize the mention subsequently in the tweet so it's a public tweet.
• Ship a similar version of the previous options, but with dissimilar images attached to the tweet to make it look different in your stream.
• Repeat the aforementioned verbal tweet at a very different time of day to reach a dissimilar segment of your audition.

Don't be too afraid of repeating posts besides often. Hootsuite posted ane particular link 44 times, and considered it perfectly fine. They fifty-fifty got called out for information technology, just the fact is, they have then many followers that it's still relatively unique each time it's posted.

That'southward one of the major tricks you demand to remember; the larger your audience, the more you lot can get away with. The larger your audience, the more than raw numbers see your posts, but the lower the overall percentage is. This is simply due to how distributed beyond time zones and activity hours your audition becomes. When y'all have 5,000 followers, you might not even be able to back up 20 tweets per week. When you lot have 5,000,000 followers, you can mail service pretty much every bit oft as you want and people will emulate you in hopes of gaining your level of success.

After all, all an influencer is is someone who happens to exist successful. It doesn't really affair if you completely lucked into your fame; people volition try to figure out how to emulate what you did so they likewise can luck into fame. Once you reach the level of influencer, you're no longer beholden to the treads, you lot get the ane setting those trends. A trendsetter, if you will.

At the cease of the solar day, that's what nosotros all aspire to be. When y'all reach that level of fame, you lot don't need to pay and then much attention to the fine details of marketing, and tin instead focus on the wide strokes.

Words of Caution

Before you embark upon a course of multi-posting your content, you lot should be aware of the possible pitfalls in doing and so.

Number i is the size of your audience. If your audience is too pocket-sized, it won't be able to support such frequent posting. People will wonder why yous're acting similar a huge brand when you're not, and you'll get a fleck of a negative reputation just based on interim similar an imposter. The "wearing apparel for the job you want" ethos doesn't quite work hither.

Second is that y'all should avert posting the exact same tweet more than ii-three times in a given week. Yous can post the same link multiple times, the aforementioned tweet with different images, and then forth, merely you tin can't postal service the exact aforementioned tweet with the verbal same link, hashtags, and images over and over. This begins to await a lot more than like spam and might force Twitter to accept action. It volition also likely effect in some unfollows when people determine they don't want to meet the same thing over and over.

Exist mindful of user complaints near your content. If people come forward to reply to your messages or DM yous nearly how they don't like seeing your content that oftentimes, it'south something worth analyzing. Remember that for every person who comes forward, there are anywhere from a dozen to a thou more who accept the same stance only who don't care enough to speak up.

Always be experimenting. If your audience seems responsive to X number of tweets of a given piece of content, try to tweet the next one X+i times. Nevertheless, you take to be mindful of the departure in content itself. One piece might do well, not considering of how ofttimes y'all tweet it, but because it'due south simply a better, more resonant article.

Patently, you should experiment with unlike kinds of tweets. Does your audience answer more than to statistics or questions? Do they like tweets with serious images or memes? Do they adopt jokes or serious tones in their hashtags? These are all questions you tin answer and use to adapt the future posts you create and marketplace.

At the end of the twenty-four hours, you e'er have to be adaptable. No one strategy is going to fit every brand, and in fact, no 1 strategy is going to fit your brand for more than a year. The social earth is e'er changing, and the techniques y'all use to achieve your audience today might not work tomorrow.

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Source: https://follows.com/blog/2022/02/tweet-post-multiple-times

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